SELECTED ADVERTISING + BRANDING + DESIGN
BAND-AID OURTINE: CREATIVE DIRECTOR + EXECUTIVE PRODUCER 2021
30’ TV SPOT
COMMERCIALS CREATIVE DIRECTION + DIRECTOR
DESIGN + ADVERTISING
BAND-AID: OURTONE Product Launch 2020
GOOGLE FIBER:
CREATIVE DIRECTION + DESIGN
BILINGUAL CAMPAIGN
GUILLOTINE RIOT
Album design and packaging for the band Guillotine Riot. Their new album explores the themes of female empowerment and creating a movement against toxic masculinity. It's a call to action against the divisive political rhetoric dominating headlines in America.
Creative direction, design & photography 2018
GAZETTE MUSICALE
A publication documenting music that challenges your ears and mind. With words, film and photography.
A DIGITAL ZINE, with a yearly PRINT issue of the "greatest hits."
Creative direction, design & photography 2019
🏆 ONE SHOW ART DIRECTORS CLUB MERIT AWARD WINNER: FOR THE ESSAY BROOKLYN IS BURNING.
MEXICO NOW
Created the original branding and design for MEXICO NOW an annual arts festival, established in 2005, showcasing more than 300 artists in 97 venues across New York City. The Festival’s expansive repertoire disrupts the often narrow definitions of Mexican culture by exploring the way contemporary artists are reflecting, reshaping and revisioning Mexican identity in the ever-changing global context.
Creative direction & design. (2005, 2006, 2007)
RUSSIAN BATHS
ALBUM COVER DESING + PHOTOGRAPHY 2019
THE HAITI EXPERIMENT + IMPACT FARMING
Impact Farming in collaboration with Timberland are working in a project for the reforestation of Haiti. Together they create scalable agricultural innovations that connect smallholder farmers with better seeds, tools and training, along with access to markets, credit, and other services. We were invited to document the ongoing reforestation efforts in the town of Gonaïves at the north of the island. Our goal was to capture and tell the story of a positive and brave country that is reinventing itself.
Creative direction, design & photography. 2015
BREAKTHOUGH
It starts with you.
We had the opportunity to rebrand Breakthrough, a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality and justice. For this global organization we created brand positioning, brand architecture, visual identity, tagline, brand applications and annual reports.
Creative direction & design. 2008
MANIFESTO
This is the branding of a TV show that I directed, co-wrote and co-produced. Manifesto is a 360 platform in the constant search of new trends in fashion, design, art and music. We shot the first season in Brazil, Argentina, Mexico and Colombia. [check out the trailer]
Writer, director, creative direction, design, photography. 2015
GRAPHICS
VIDEO SAMPLE
STREET STYLE
HELLYS
Director + creative director 2018
TV SPOT
